You've scaled the product. Now scale the machine behind it. I embed with your leadership to turn operational chaos into a compounding growth engine — without the overhead of a full C-suite hire.
Scaling from 20 to 100+ people is the most dangerous phase of any company. The playbook that got you here actively works against where you need to go.
Engineering, Product, and Sales are speaking different languages. Decisions stall. Alignment becomes a full-time job — and nobody's actually doing it.
What once shipped in a weekend now takes a quarter. Dependencies multiply, context gets lost in handoffs, and the team moves slower the larger it grows.
Technical founders are brilliant at building — but the jump from builder to strategist is brutal. The roadmap becomes a backlog dump and product-market fit drifts.
Leadership demands more visibility. Teams spend Fridays building status decks instead of shipping product. Manual reporting consumes the people who should be solving real problems.
Synchronise. Automate. Accelerate.
I embed as your Release Train Engineer — the operational backbone across your Agile Release Train. Think of it as hiring a Chief Operating Officer who actually understands how code ships.
End-to-end PI Planning facilitation across multiple teams — synchronised cadence, aligned OKRs, dependencies mapped and resolved before they become blockers.
Replace manual status decks with live dashboards. I design and deploy automated data flows from Jira, Linear, or Azure DevOps directly to leadership-ready views — zero manual assembly.
A systematic intake, escalation, and resolution process for cross-team blockers. Impediments get triaged in hours, not lost in a Slack thread.
Inspect-and-adapt sessions structured to produce actual change, not retrospective theatre. Measurable process improvements, every PI.
Discovery. Roadmap. Market Fit.
Your founding team built something impressive. Now you need a strategic product layer — without the 18-month CPO hiring cycle or the £250k salary. I step in as your Fractional Chief Product Officer, embedded in your leadership cadence.
Customer interview frameworks, assumption mapping, and hypothesis-driven experiments. We replace feature opinions with evidence that the market actually validates.
A living roadmap tied to business outcomes, not feature lists. Prioritised using WSJF, impact/effort matrices, and real user data — defensible to investors and inspiring to engineers.
Retention analysis, cohort segmentation, and ICP refinement. I identify where your product is genuinely winning — and where it's leaking value — then build the roadmap around that signal.
For technical founders building their first product team: role design, hiring criteria, sprint ceremonies, and the toolchain to make it all observable from Day 1.
Most consultants deliver a deck and leave. I build systems. Every engagement is designed with an "automate the overhead" principle — if a human is doing it repeatedly, a machine should be doing it instead.
I leverage AI tooling, workflow automation, and custom integration pipelines to eliminate the administrative layer that silently kills execution speed in scaling organisations.
I've spent my career at the intersection of people, process, and product — moving from managing 5-person squads to orchestrating programmes of 150+ people across distributed teams. I've lived the chaos of rapid scale and built the systems that tamed it.
My background spans Project Management, Scrum Mastery, Release Train Engineering, and Product Management — not as sequential roles, but as overlapping lenses on the same problem: how do you make a complex organisation move fast without falling apart?
Outside of client work, I obsess over systems thinking, personal knowledge management in Obsidian, and contributing to open-source tooling. I believe the best operational frameworks are the ones your team actually uses — and that means building them to be simple, durable, and owned by the people running them.
I founded this consultancy because the market is full of large firms selling methodology and short on practitioners who build real systems. I operate with a single studio: small by design, senior always, and outcome-obsessed.
If your organisation is between 20 and 200 people, experiencing the friction of scale, and ready to treat operations as a product — this is the conversation that changes the trajectory.
No lengthy sales process. A single 45-minute strategy session to diagnose your highest-leverage constraint — on me.